The modern brand experience and the CIO's role in maintaining it
Brands are no longer defined simply by positioning their roles in people's lives. It is the experience a brand creates and curates, though it's products and services, that defines it in the minds of...
View ArticleThe brand conversation: what's a CIO's role?
Previously we looked at how a CIO can, and should, play a critical role in delivering the modern brand experience, an experience which is increasingly technology enabled. Butif a CIO is reluctant or...
View ArticleEvaluating the B2B customer experience and why it matters to you
Last time we looked at how CIO's are fundamental to enabling the modern brand experience, and in a world where brands live and die by how customers perceive that experience, the role of the CIO becomes...
View ArticleThe CIO-CMO partnership part 1: Trust
We're now clear on why you have a crucial role in designing and maintaining the modern brand experience your company creates which gives you another reason why changing customer expectations should...
View ArticleThe CIO-CMO partnership part 2: making it happen
Okay, so perhaps you think it's time to take aside your CMO and talk about working together. Here are some tips for how to get the most out of working together and how to set up productive...
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